I’ve been thinking for ages about wanting to flex my creative muscles. They are not getting enough daily pull. Typically, I was reading random articles in Vogue and come upon one about Serena Rees co-founder of Agent Provocateur with her ex-husband Joseph Corre. His mum and dad are Vivienne Westwood and the late Malcolm Maclaren.
Serena and Joseph divorced in 2007. She sold shop and entered a new market – selling cakes and cups of tea. Gosh, that would be so much fun. Sure there would be having a strong business acumen but at the same time being able to do something with my hands all day and dream up yummy recipes and have copious cups of tea. So cool. I have already been told by people in my life that I have strong entrepreneurial skills. But what do I do with them? Hmmmm.
Rees is now the co-founder of achingly fashionable bakery Cocomaya, an extension of the already successful Cocomaya chocolatiers, where women can make themselves feel good in a different way: by indulging in tea and cakes.
“I love my work in fashion, I love chocolate and I have a lifetime tea and cake obsession,” she told Style Magazine. “I always love that thing in France where you get your cake and it’s wrapped with a ribbon. I suppose it’s something to do with the unwrapping, the idea that it’s a treat.
I’m so envious. So as you do, I’m brainstorming some new ventures. Let’s see what I get up to. Btw, it probably won’t be a cake shop.
I’m even more envious that she’s in a long-term relationship with Paul Simonon from The Clash.