I was in Anthropologie over the weekend purchasing a gift for a friend. Whilst at the cashier’s counter I found the following pieces. A mini bound booklet that can be used as a notebook to document your wish purchases. Inside the booklet there is note that reads ‘Likes & Loves’.
It’s a smart way to allow their customers to remember to ‘buy’ items once they leave the store.
Also photographed is an Anthropologie ‘For You’ gift card and an embossed Toronto Yorkville Store business card. The packaging at Anthropologie is clean and stands out. It reads polite. I like how it doesn’t look like any other business card or gift card in my wallet. They are unique and very classy.
Ok, I’m gushing. 😉 I like cool marketing pieces. Naomi Klein would not be happy with me right now.
Yours in fashion,