NYC Shop Spotlight: The Great Frog

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Have you heard of The Great Frog?  I only recently had heard of their shop after Deadmau5 gave Kat Von D a ring for their engagement which ended up being short-lived but who cares really?  It’s all about the jewellery at the end of the day.

The Great Frog made its name catering to a niche clientele of rockers, bikers and those on the edge of the mainstream. Established in 1972, the company was a refreshing change from the 60′s revolution prevailing in London. The city was ready for a new era and original rock and roll jewellery was born.

The family-run business has a celebrated heritage of individually hand-carved pieces made on site at the original basement on Ganton Street, Soho – the very place the company began in the 70′s.

The Great Frog has designed bespoke pieces for many international names from the fashion and music industries, including rock legends Metallica, Iron Maiden, Motorhead, Slash and Aerosmith. Other wearers of the brand and a part of its heritage, include Johnny Depp, Kate Moss, Alice Dellal, Lady Gaga and Oasis.

As well as the original store in Soho, The Great Frog has also expanded to include stores in New York and Los Angeles, with a concession in Japan on the cards for 2013. Staying true to the businesses roots, every piece of jewellery is still individually handmade in their London basement.

I again by mistake walked by their shop on my way to the Tenement Museum in NYC one day and decided to pop in.  I’m glad I did.  Their jewellery was definitely worthy of being swooned over.  I loved the décor of the shop – not to dark and Goth.  But still very welcoming as skulls, roses, crucifixes stared back at you from the display cases.

I was keen to pick up a Rose Band retailing at $130 but let’s face it; I just wanted a souvenir from The Great Frog.  A $130 souvenir was not being practical so I left it.  But that said after trying on the piece along with others; they had a lot of depth, were beautifully constructed and there will be the right piece for you without looking like you are a ‘wannabe rocker’.

If I ever see a Mexican Day of the Dead Skull in a female motif from The Great Frog – I will be all over it.  But for now, I’ll hold onto my cash and keep perusing.

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