What happened at Media Profile’s Holiday Party – stays at Media Profile’s Holiday Party

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This is my second year in a row attending Media Profile’s Annual Holiday Party at the Burroughes Building.  It is always fun, incredibly exclusive to media industry types and excessively generous (in all respects).  You know you are going to a ‘cool’ party if on internet this party is known as the most ‘Crashable Holiday Party in Toronto’.

We didn’t have to crash it thank goodness.  Getting off the street car we could feel the buzz from the building and were genuinely greeted by event staff.  Olivia Chow was checking in front of me so I was sure to say a hello.  And so it begins.  This party is known for bringing together a selectively curated list of Toronto big shots, politicians, journalists and media mavens.  No Rob Ford this year.  Ah well.  It would have been entertaining.

Having a party on the 6th floor of the Burroughes Building is always so trendy and sexy.  Originally built as a Department store 1907 with an addition in 1910, the Burroughes is continually defining Queen Street West as the tallest building on this trendy stretch.

The building has been expertly renovated to carefully preserve its priceless character features. With restored elevators, wood details and exposed brick the property is like no other in the city.

The Media Profile crew expertly outfitted the space with homemade paper trees, welcoming holiday signage and an assortment of stations for music, a wicked DJ, a photo booth with a photographer taking pictures of guests with various props, drink, cute waiters hustling around hot food and appetizers to hungry double fisted drinked up guests.

My photographer and I drank up yummy drinks named Merry Citrus Cocktails, The Hurontario, white wine and whiskey’s galore.  Our favourite and the drink with the most punch was The Hurontario.  The ingredients?  Collingwood whiskey, Amaretto, Bitters, Lemon Juice and Maple Syrup.  We were knocked off our feet and felt instantly just as jolly as Santa.

We were glad to see Ninutik [Maple Sugar] Ltd. again from last year’s party.  Richard Brault creates a distantly Canadian experience where his staff dips gorgeous cheese such as Gouda and Brie into Maple Syrup on a stick into a bed of ice.  Talk about triggering Pioneer Village school trip memories.  You could even pickup sticks with salted caramel which my photographer and I could not get enough of.  At one point we were sitting on a leather couch with a Film Critic from The Toronto Sun and some advertising folks sipping cocktails and sucking on Salted Caramel pops as we people watched.  Thursday night debauchery.

There was even an amazing Stella Artois engraving station with pretty girls manning the booth as a lone gentleman did the engraving of your personal messages on the spot onto solid Stella pint glasses.  We grabbed one of these for late night sessions in our respective flats.  It was such a unique party favour!

When the drinks were getting low and our tootsies were beginning to ache we knew it was time to high tail it.  As we were grabbing out coats – there was still a steady stream of party guests coming in at midnight.  Media Profile Party’s are known to go late.  They weren’t kidding.

Are we excited for next year’s Media Profile Party?  Yes please.  😉




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