Media Profile celebrated their annual holiday party last night and as usual – it was epic! Media Profile prides itself on being an independent, entrepreneurial and tenacious public relations firm. Their communication campaigns are based on a healthy blend of research and imagination. They use all the tools in the toolbox, whether media relations, social media, content creation and marketing etc.. So clearly it was no surprise that their holiday parties resemble who they are and how they work. Think fun, fantastic and guaranteed to go late.
As we made our way through the historic Burroughes Building space which is hipster meets chic. It’s aged brick, high ceilings, swooping arched doorways, NYC elevator shaft and roof top patio – makes you feel welcomed and ready for a good time.
This year we indulged upon Stella Artois and Sixty Six Brix’s maple sugar station as they drizzled the most gorgeous of maple syrup onto a bed of ice hearkening memories at Pioneer Village as a child sitting at a picnic table slurping its sweet syrupy delights. The only difference at the Media Profile Party 40 years later, we now have gourmet cheese wrapped into ice hardened maple syrup like an ensconced sweater with the option of having bacon bits dipped on top like a crown or sea salt. It was a perfect mate to our Stella pints.
The DJ was sure to cloud the air with Cardi B and Robyn mixes as we danced the night away while also saying hello to Jagmeet Singh as he breezed into the space.
The holiday decorations were minimal but celebrated Canadiana and snowy scenes. The holiday lights beamed overhead as we relished our gorgeous cocktails and shared chats with fellow guests.
We took advantage of the photographer/selfie station that came equipped with wooden moustaches and lips that could be used for cheeky shots and then printed up on the tiniest printer you have ever seen as a takeaway bonbonierre.
The Media Profile signature drinks never disappoint. We loved The Baked Apple which consisted of Collingwood Whisky, Apple Cider, Bitters and a dash of cinnamon. Ho ho ho indeed!
Media Profile will always be known as the most crashable holiday party in Toronto. It’s epic in stature, the attention to detail is always on point and most importantly the vibe is consistently friendly, accommodating and authentically warm. Perfectly symbolic of the Media Profile brand and people.
Until December 2018!