Media Profile’s Holiday Party (2020): “Illuminate the Night”


Media Profile celebrated their annual holiday party last Thursday night and as usual – it was epic! Media Profile prides itself on being an independent, entrepreneurial and tenacious public relations firm. Their communication campaigns are based on a healthy blend of research and imagination. They use all the tools in the toolbox, whether media relations, social media, content creation and marketing etc. So clearly it was no surprise that their holiday parties resemble who they are and how they work. Think fun, fantastic and guaranteed to go late.

We love the historic Burroughes Building space. The aged brick, high ceilings, swooping arched doorways, NYC elevator shaft and roof top patio – makes you feel welcome and ready for a good time. It was no surprise that Media Profile’s guests were keen to take photos throughout the space for prosperity.

This year we indulged upon custom cocktails which were named “Profile Punch” and “Media Mixer”. Sixty Six Brix’s maple sugar station was buzzing as they drizzled the most gorgeous of maple syrup onto a bed of ice. Sixty Six Brix’s maple sugar station doled out gourmet cheese wrapped into ice hardened maple syrup like an ensconced sweater. We like to spend as much time as possible inhaling these delights when we are at Media Profile’s Holiday party.


The DJ was sure to cloud the air with cool mixes as we danced the night away while also saying hello to new friends as they breezed into the space.

The holiday decorations were minimal but celebrated modern winter scenes. The holiday lights beamed overhead as we took in the reindeer screen print that looked like something Toronto graffiti artist, Anser, would create.

We took advantage of the photographer/selfie station that came equipped with wooden moustaches and lips for cheeky shots. A young lady then printed shots on the tiniest printer you have ever seen as a takeaway bonbonierre.


Media Profile will always be known as the most crashable holiday party in Toronto. It’s epic in stature, the attention to detail is always on point and most importantly the vibe is consistently friendly, accommodating and authentically warm. Perfectly symbolic of the Media Profile brand and people.

Until December 2020!

Happy Holidays! #MPParty

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