Monthly Archives: July 2020

Must See: Meat The Future

Covid – 19 has made me re-think a few things in life. How about you? I have taken some to reflect on my health, our planet and the animals we share our earth with. I haven’t figured it all out yet. But I have a few starting points. Check out this documentary and tell me what you think.

With animal agriculture occupying roughly 45% of the world’s ice-free surface area, producing more greenhouse gases than cars, the prospect of meat consumption doubling by 2050 is awake-up call for solutions.The future may lie with “clean meat,”also referred to as“cell-based,”and “cultivated”meat–a food science that grows real meat from animal cells, without slaughtering animals.Meat the Future chronicles the birth of a revolutionary industry,and the mission to make it delicious, affordable and sustainable. Documented exclusively from 2016-2019, by award-winning filmmaker Liz Marshall (The Ghosts in Our Machine), the film follows pioneering food scientists who are risking everything to bring their product to supermarkets and restaurants in the near future. This timely character-driven documentary focuses largely on former Mayo Clinic Cardiologist Dr. Uma Valeti, co-founder and CEO of American start-up company Memphis Meats. In 2016, Valeti and his team unveiled an $18K /lb meatball. At the forefront of the industry, Memphis Meats has attracted tens of millions of dollars in investment from billionaire influencers and corporate food giants. Their confidence is buoyed by the plummeting price of the product-in-progress.There are salivating moments as well, as top-ranked chefs perform their magic on the meat-of-the-future.Says director Marshall “The future of cell-based meat is unknown, but its revolutionary promise and journey into the world is a powerful story that I believe will stand the test of time.”