Thirty Four Flavours has been pretty quiet over the break. Sometimes all a girl needs is a little sleep to do a body good.
While I was in the throes of chillaxing I heard about a movement brewing downtown at the Skittles Pawn Store on Queen Street West in Toronto? Did you go?
What was the deal you ask? Well instead of returning or re-gifting your unwanted holiday presents, you could trade them for candy at the temporary pop-up “pawn shop” in downtown Toronto, which offered Skittles in exchange for unwanted goods.
Over 36,000 bags of Skittles had been handed out when I got to the shop mid day on their last day (Dec 30th). People were in a long queue and were holding items like skateboards, laptops, slippers and gloves all in exchange for candy. I heard from the friendly security guard people had come from as far as Sturgeon Falls to pawn their junk off.
I had gear from my holidays to palm off in exchange for Skittles candy. Which I was not a fan of before, but after two packs of Skittles in two days – I’m hooked! Marketing success story!
Wrigley, the candy company that owns Skittles, was donating anything in good condition to the Goodwill ReUse Centre in Toronto. Talk about bringing together a sense of community, themes of giving back and paying it forward were a brewing. There were young kids to seniors about – everyone had a smile on their face.
If you missed it – keep your eye on this space. 😉
